Are you getting the most out of digital Marketing??
Given the sheer volume of information available on digital marketing just finding where to start might be challenging.
So, let me help you with this
To master or learn a skill one must start from the basics. This article will cover the basics to get started with digital marketing.
WHAT IS MARKETING?
In layman’s terms marketing is the process of getting potential clients interested in your products or services. Marketing is key to an organization’s success regardless of its size.
A Business without creativity or product perception is not good to go and staring at a deep fall sooner or later.
“Business has only two functions-Marketing and innovation”
While learning about Marketing in this competitive era one must keep a note of the simple yet important laws.
- It’s always better to be a marketing leader than to compete with others to prove market superiority.
- Products should be unique/Leaders in the market it is only then you are in a position to set the rules.
- While it is not in every case you can be a leader then you should aim to be a leader in your category.
- Marketing is all about perceptions. Only if you are successful in creating a perception about your product, will lead to sales.
Traditional VS Digital Marketing.
The Human species has been evolving ever since and so did marketing techniques.
While traditional marketing still holds good in some cases, in the digital world today
Digital marketing owns the business
Traditional marketing is limited in terms of the targeted audience as it is limited to local customers/consumers whereas digital marketing grabs the attention of customers or the consumers from all over the world and thus through digital marketing companies can reach out to a greater number of customers as compared to traditional marketing.
Also, digital marketing involves two-way communication which allows efficiently serving the customer’s requirement.
Digital marketing provides quick and real-time marketing results that let the companies streamline the marketing strategies for generating maximum revenue and profit. This is one of the key reasons why companies are switching to digital marketing platforms.
Digital marketing is highly cost-efficient and eco-friendly as it provides paper-free transactions. The marketers can interact through various social media platforms that do not charge even a single penny
Now that we know y digital marketing is the future….. let us learn more
Digital marketing is a broad term that encompasses many different channels for promoting business interests to prospective customers. Depending on the business needs and goals, there are countless ways to conduct digital marketing. It is not a cookie-cutter exercise.
That being said, there are several common methods for conducting digital marketing, including:
- Content Marketing.
- Search Engine Performance
- Social Media Marketing
- Creative materials
- Influence of Advertising
- Digital Advertising
- Website Analytics
- Email marketing
While selecting a niche you must Always take a much more practical approach that will help you align with clients you enjoy serving most.
By carefully selecting the industry/niche you want to work with first, you can curate who you do business with and spend your days serving an area you’re actually passionate about.
Your niche also dictates what sort of prices you can charge for your services.
Here are some important considerations when choosing the niche you want to serve:
Your niche is the deciding factor in your growth of wealth in the business.
CATT Marketing Funnel.
It is important to generate sales through marketing. The marketing funnels are used to track down the customer’s engagement with your product or service. Choosing a proper marketing funnel which helps to generate more sales, customer interaction and build trust within your target market.
To have proper knowledge of the market for generating more wealth we follow the CATT funnel. CATT funnel is based on your niche. The more you know about your niche the more wealth you can generate.
This framework is called CATT Marketing Funnel it can help you analyze the impact of your product or services on Internet users.
CATT stands for content, attention, trust, transaction.
Wealth = n ^ CATT
Content: Your story about the product is a major step towards selling and that happens when you are good at putting out the content be it in form of video, post, webinar, blog, etc
Content is always the King.
Sell the story to sell your product.
Attention: Once your content is ready, drive attention towards it. Know where your customers are and what they are looking for.
Trust: It is very important to build trust. This is possible by establishing good communication with your potential customer. The best way to interact with your potential client is through your personalized emails.
Transaction: Once the trust is established you have to turn that lead to a monetary transaction and close it.
This cycle is never-ending.
One has to make the fullest of your niche and keep repeating it.
If you find your niche saturating it’s always a better option to switch.
Integrated Digital Marketing
Integrated Digital Marketing is the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.
It’s a strategy that blends all your marketing tactics. Each campaign and approach complement the other, creating a consistent image on the mind of the users and tracing a journey for them to go on.
It is a well-structured and well-defined marketing plan.
That includes taking care of the online presence by managing different channels of the digital world.
“Your brand is what people say about you when you’re not in the room.”
You may now ask I am selling a Product already. Why do I need personal branding??
Think of some great name in today’s time
Elon Musk (I mean who doesn’t know him)
Musk is a technology mastermind. He is more famous than his brand Tesla or SpaceX. He has a clear and public personal brand and has global recognition.
We pay attention to his work because of who he is as the figurehead.
Personal branding is the best way to establish yourself as an expert in a space. It allows you to benefit from high-volume exposure and take a clean stance on business objectives, values, and goals.
Having a professional and well-known brand can improve your chances of getting new business. The more customers know about you, the more likely they are to purchase from you.
Similarly, personal branding also builds trust, commitment, and community around your brand. This can lead to better customer relationships and more repeat business.
In the end,
Digital marketing is about utilizing digital technology to achieve marketing objectives businesses of just about any size and in just about any industry can leverage digital marketing to great effect if you get it right.